Your expertise fills the room. Your pipeline does not.
A proven eight-stage system that gives businesses a predictable, professional way to grow revenue without becoming salespeople.
Technical consultancies, creative agencies, and specialist advisers lose growth not through lack of expertise, but lack of system.
Relationships are strong. Clients are happy. Reputation is solid. But revenue is still inconsistent, still too dependent on a handful of relationships, and still running almost entirely through you.
The problem is rarely effort. It's the absence of a clear, repeatable approach to revenue generation that works whether you're busy with delivery or not.
That's what we build together. A proven eight-stage system covering the complete client lifecycle, designed specifically for business to business services firms with £500K to £10M turnover. Three to five hours a week. No marketing team required. Delivered through coaching, not a manual.
You are good at your work.
Your pipeline is another matter.
Most technical consultancies, creative agencies, and specialist advisers share the same frustration: they are genuinely good at what they do, their clients value them, and yet they cannot create a reliable flow of new work without it consuming time and energy they do not have.
The result is a feast-famine cycle that never quite resolves. When delivery is busy, business development stops. When projects end, the pipeline is empty. The founder ends up carrying all the commercial responsibility whilst the delivery team focuses on client work. Revenue is inconsistent. Growth feels like luck.
The problem is not effort or expertise. It is the absence of a system: a clear, repeatable process that generates predictable revenue without requiring you to become someone you are not.
Feast-famine cycles
Busy with delivery means business development stops. Projects end means the pipeline is empty. Repeat indefinitely.
Founder dependency
All commercial activity runs through you. Nothing works when you are focused on delivery
Reactive, not proactive
You respond to opportunities rather than creating them. Pipeline visibility is weeks, not months.
Identity conflict
Systematic business development feels like selling. It conflicts with how you see your professional identity.
Time poverty
Already working fifty to sixty hours. Adding structured business development feels impossible without something giving way.
No predictability
Some months are excellent. Others are alarming. You cannot plan or invest with confidence.
The SMARTer Marketing and Sales System was built specifically for businesses like yours: B2B services firms with £500K to £10M turnover, led by technical and specialist experts who want a professional, systematic approach to revenue generation that respects their identity and fits their working week.
Eight stages. One complete system.
The SMARTer system covers every stage of the client lifecycle, from identifying who you want to work with to turning your best clients into a consistent source of introductions. Each stage is interconnected: excellence in one compounds the others; neglecting one creates a bottleneck that limits the whole
STRATEGIC TARGETING
Focus your effort on the right prospects
Outcome:
A defined ideal client profile and targeted prospect list
ATTRACT
Build visibility before you need it
Outcome:
Inbound interest from ideal prospects; warmer first conversations
QUALIFICATION
Separate real opportunities from distractions
Outcome:
A pipeline of qualified opportunities; no more wasted proposals
NURTURING
Maintain relationships through long buying cycles
Outcome:
Consistent presence with prospects; first-call advantage when they are ready
CONVERSION
Turn qualified prospects into clients
Outcome:
Higher conversion rates; better quality engagements from the start
RETENTION
Keep your best clients beyond year one
Outcome:
Retention rate above 85%; predictable recurring revenue base
GROWTH
Expand revenue within existing relationships
Outcome:
Increased share of wallet; incremental revenue from existing clients
ADVOCACY
Turn clients into a referral engine
Outcome:
Predictable referral pipeline; highest-quality new client source
Built for experts who don't want to sell.
Designed specifically for B2B services at your scale
Not generic small business advice, not enterprise sales methodology. Built for technical consultancies, creative agencies, and specialist advisers with £500K to £10M turnover who sell expertise, not products.
Systematic without being salesy
Every element of the system is designed to feel like professional practice, not sales activity. The language, the approach, and the frameworks are built for people who identify as experts first and commercial operators second.
Built for time-poor principals, not marketing teams
The system runs on three to five hours per week. No expensive tools, no marketing hires, no campaigns requiring months of preparation. The 80/20 principle applied rigorously: only the activities that generate the most results.
Delivered through coaching, not a manual
The system is implemented through a structured coaching relationship. You do not work through it alone; you work through it with a coach who facilitates the thinking, holds the accountability, and adapts the approach to your specific situation.
Results within twelve to eighteen months
The system is structured around 90-day sprints with clear milestones. Early stages produce results in thirty to sixty days. A full implementation creates a systematic, self-reinforcing revenue engine within twelve to eighteen months of consistent application
A structured coaching relationship, not a manual.
The SMARTer system is implemented through an ongoing coaching relationship structured around 90-day sprints. Here is how we typically begin.
Step 1:
Diagnostic Conversation
No pitch, no pressure. A structured 60-minute conversation to understand where your current system is working and where the gaps are. If we are not the right fit, I will tell you.
Step 2:
Assessment and Goals Session
You complete a short 15-minute assessment before our first proper session. We review your scores together, identify your biggest gaps, and agree where to start.
Step 3:
90-Day Sprint Plan
We agree your first 90-day priorities: which stages to focus on, what to build, and what measurable outcomes to aim for. You leave with a clear plan, not a vague roadmap.
Step 4:
Regular Coaching Sessions
Regular 60-minute sessions structured around your current stage. You complete focused exercises between sessions (15 to 30 minutes). Progress is reviewed, refined, and committed to in every call.
Step 5:
Ongoing Review and Optimisation
Every 90 days we review progress against the sprint goals, assess what is working, and agree the next 90-day focus. The system compounds over 12 to 18 months
My Clients Say...
Program & Events Associate
"I have really enjoyed my sessions with Simon, could not chose a better mentor for what I was trying to achieve through the help to grow programme."
Managing Director – IT Services
"Each of our sessions have been powered with top class, practical approach to the discussions. The striking and exciting thing for me is the higher level of knowledge that I am usually left with after every sessions. I find the sessions invaluable for me personally and I am applying the new knowledge learnt to my business."
Sales Lead Generation - Marketing Strategy Specialist
"Simon's help with improving my sales processes has been invaluable, because it's been backed by decades of his own real world experience. His approach with dealing with one particular difficult customer has also been very useful. My investment has already paid for itself many times over."
LinkedIn Trainer
"I went to one of Simon's introductory workshops, and found it a really helpful reminder of the steps we all need to take as business owners to be effective in order to grow our business. I would recommend the course to any business owner.. "
Who This Is For
I work with technically excellent business owners who are brilliant at delivery but struggle to generate new work systematically
Professional Services
Consultants, accountants, solicitors, coaches who compete on expertise and need to demonstrate value beyond "great service"
Technical Consultancies
Software implementors, systems integrators, data and analytics firms, IT and engineering consultancies who win work on technical depth and struggle to articulate that value to non-technical buyers.
Creative Agencies
Branding studios, design consultancies, content and UX agencies tired of feast-famine cycles and clients who undervalue expertise.
Specialist Advisers
Research, compliance, environmental, scientific, and niche sector consultancies whose buyers often do not realise they need specialist help until a problem surfaces.
You're in the right place if:
You are generating £500K to £10M in turnover but growth feels inconsistent
Most new work comes from referrals and you want a more proactive, predictable pipeline
You cannot clearly answer: 'Who are you specifically for?' or 'What makes you genuinely different?
You are time-poor and cannot afford approaches that require weeks of setup before they produce results
This probably isn't the right fit if:
You want overnight results or quick fixes without a structured approach
You want someone to run campaigns or produce content on your behalf
You compete primarily on being the lowest-cost option in your market
Frequently Asked Questions
How is this different from other business coaching?
Most coaching is either too generic or too theoretical. What makes this different is the combination of a structured, proprietary system designed specifically for B2B services firms, three decades of hands-on sales and marketing experience, and a coaching relationship that holds you accountable to executing rather than just learning.
I also use AI to accelerate research and analysis where it adds genuine value: competitive intelligence, prospect research, and content creation. But the system is the foundation; the tools support it.
What does 'building a system' actually mean?
Right now you are probably doing things reactively: a LinkedIn post when you remember, a networking event when you see it, hoping referrals appear. A system means having a clear, repeatable approach to each stage of the client lifecycle: who you target, how you stay visible, how you qualify opportunities, how you convert them, how you retain clients, and how you generate introductions.
We build it together, test it, and refine it. You leave with something that keeps working, not just knowledge that fades.
What's the AI advantage you mention?
I use AI to research your industry - competitors, best practices, opportunities. Days instead of weeks.
Then I coach you to use AI for competitive advantage:
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Research prospects before calls
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Create content without it consuming your life
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Write proposals faster
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Build competitive intelligence
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Specific use cases for YOUR business. Not generic "use ChatGPT" advice. Capabilities that keep working after we stop working together.
"Is this the right time? Should I wait until..."
The best time to build a systematic approach to revenue generation is when the absence of one is costing you: inconsistent pipeline, reliance on a handful of relationships, growth that feels like luck. If that is where you are, there is no advantage in waiting. We start with small, manageable steps that work around your current delivery commitments
"Is my business too small for this?"
Whether you're a solo practitioner or have a small team, if you're serious about growing your business, this is for you. We specialise in working with small business owners precisely because we understand your unique challenges and constraints.
How long does it take to build the system?
It depends on your pace and capacity. Some clients move quickly; others need more time around client delivery. Both work. Early stages typically produce results within the first thirty to sixty days. A fully operational system takes twelve to eighteen months of consistent application. The goal is something sustainable, not something that burns out.
Is this really worth the investment?
Most clients recoup their investment through better-quality clients and stronger positioning within the first several months. More importantly, you are building a system that keeps generating results after the coaching engagement ends: a defined target market, a pipeline you can see, a repeatable conversion process, and clients who refer proactively.
Do I need marketing knowledge before we start?
No. We start wherever you are. The system is designed for people whose background is in delivery, not sales and marketing. The frameworks are practical and immediately applicable; there is no theoretical grounding required before we can make progress.
What support do I get between sessions?
Regular coaching sessions at a frequency that fits your capacity, plus email support between sessions for decisions, reviews, and keeping momentum. The goal is that you are never stuck waiting for the next session to move forward.
What Makes This Different
There are plenty of business coaches and mentors out there. Here's why clients choose to work with me - and what makes combining both coaching and mentoring different.
Built on real commercial experience
Three businesses built from scratch. Thirty years in sales and marketing, leading teams that generated significant revenue for organisations including GEC, Oracle, Infor, and Lawson. When we talk about positioning, pipeline, or conversion, the frameworks come from situations I have actually navigated, not textbooks.
Business coach and mentor: you need both
As your business coach, I help you build the system: positioning, pipeline, conversion process. As your mentor, I share what I learned building businesses, including the mistakes. Formally qualified (ILM certified, Association of British Mentors member), but that is not why it works. It works because you get both: frameworks and experience applied to your specific situation.
Research and analysis at speed
Where AI adds genuine value, we use it: competitive intelligence, prospect research, content creation. Insights that would take days of manual research can be produced in hours. This is a tool in service of the system, not the headline.
Sustainable Pace
No timeline pressure. No rigid programmes. We work at your pace, around your client delivery reality. Some weeks you implement. Some weeks you're buried in client work. We adjust. I've never had a client fail because they moved too slowly. I've seen plenty burn out trying to do everything at once. Progress over pressure, always.
Ready to Build Your System?
Let's have a conversation about where you are, what you're trying to achieve, and whether working together makes sense.
No high-pressure sales calls. No manipulation. Just a straightforward conversation about your business and whether building a system fits where you are right now.
If we're not right for each other, I'll tell you. If we are, we'll discuss what working together would look like and whether the investment makes sense for your situation.
No obligation. No pressure. Just an honest conversation.